Traditional advertising has moved on. Today's age of commenting, liking, sharing brings a challenge to brands to stay relevant to their consumers. And even more, to keep engaging with their audience to build long-lasting relationships and save those which have low stickiness to their brand.
Snapchat & Vine are social media tools that prominent brands are using to stay relevant to their young audience.
Some basic principles that brands must be consider while selecting the social media tool:
- Where are most of your referrals coming from to your website? Google Analytics will help you figure that out.
- How much time is your audience spending on selected social media tools?
- What is your audience SAYING on your existing social media tools. Facebook followers behaviors will explain a lot when it comes to experience of your consumer and your brand.
- Influencers are a strong community on social media. They can make or break your day! Listen to what they say.
- A negative comment/ experience is the one that needs to be responded to first! Put all else away and respond! Then, more important, live up to the response!
- Select the media which serves your content best. If your brand struggles for images, Instagram isn't where you should be. But, if visual content is important for example, travel industry or restaurants, you're relevant if your audience can see the experience your brand offers.
A content marketing agency can help strategize and select the right media for your brand. So get one on board!
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